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F2S try to capture dial-up users
Posted by: eusty on Friday, February 17, 2006 - 09:40 PM
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Freedom2Surf has launched an entry level broadband product aimed at the dial -up
user. Priced at £12.99 a month (with £49.99 activation) or £15.99 for the
annual contract with free activation it hopes that dial-up customers will switch
to broadband.
The Connect Start package will offer connection speeds of up to 8Mbps
depending on the line conditions, but with a download limit of only 0.5GB this
will only appeal to the lightest users, although extra usage can be purchased
for £1.50 per GB.
One point is that as usage is not counted between 1am and 6am, nocturnal users
could see this as a major advantage!
| "Today broadband is available to all, but with so many complicated
products on the market, it is hard for consumers to decipher which is the
best one for them. From speaking with our customers we have discovered
that many consumers only require a broadband connection for simple surfing
and information gathering. Connect Start is designed for these consumers
and is priced accordingly to meet their low usage demands." |
| Richard Manly, sales and marketing director, Freedom2Surf |
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