Rumours are flying around this evening that Cable and Wireless owned Bulldog are set to announce tomorrow (thursday) that they will pull out of the broadband sales market, instead focusing on Wholesale provision only.

As cited from ZDNet, according to insiders at Cable and Wireless, the blame lays firmly at the doorstep of Carphone Warehouse, who have seen massive popularity with its free broadband offer. Word has it that Carphone Warehouse's offer has attracted some 300,000 subscribers to signup, 100,000 more subscribers than what Bulldog have managed to get signed up since their incarnation 2 years ago. Hence it appears that Cable and Wireless are throwing in the towel.

No word of what will happen to existing subscribers, but we should know more about this tomorrow, if indeed this all provides to be correct.