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Brits are clueless..
Posted by: eusty on Friday, June 30, 2006 - 07:10 AM
Broadband [General]

Us Brits want broadband, but we don't know what to use it for according to research by Motorola.

The study in France, Germany, Italy and Spain and well as the UK shows that we are lagging behind our neighbours in the awareness and usage of new services such as VoIP and broadband TV.

Although we have one of the largest broadband markets, the majority of users said that speed was the only reason from switching from dial-up, only 9% said they switched to get new services such as online movies and chap phone calls. The compares with 20% of Italians who wanted more than speed.

It gets worse with VoIP, in France over 90% of broadband users know about the benefits to make calls, while only 17% of Britons do, making it the lowest of the five countries.

 The problem, according to the researchers, is that the UK hasn't seen the marketing hype regarding new products and services, with companies here focusing on the speed aspect of broadband.


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