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TalkTalk snap up AOL
Posted by: eusty on Wednesday, October 11, 2006 - 07:07 PM
TalkTalk

After several months on the market AOL have managed to sell the UK arm internet business.

Carphone Warehouse who only entered the broadband market in April have confirmed that they have bought AOL's 2.1 million UK customers from Time Warner for a cool £370 million.
This moves TalkTalk to become the third largest ISP in the UK behind NTL/Telewest (2.9m) and BT (2.2) with 1.5 million of it's new customers already connected to broadband.

Not much will change for ex-AOL customers in the short term, with the AOL name being kept along with it's charging structure, even AOL's management and infrastructure will be unchanged.
Under the deal the US arm of AOL will continue to manage advertising sales on AOL UK, and also now on TalkTalk, through a revenue-sharing agreement.

"The joint development of AOL's already successful audience platform will bring us new advertising and content revenues in a proven and low risk manner,"
Charles Dunstone, chief executive Carphone Warehouse

Whether this will be the start of the end of TalkTalk's broadband problems or the start of more will have to be seen.

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