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TalkTalk snap up AOL
Posted by: eusty on Wednesday, October 11, 2006 - 07:07 PM
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After several months on the
market AOL
have managed to sell the UK arm internet business.
Carphone Warehouse who only entered the broadband market in April have
confirmed that they have bought AOL's 2.1 million UK customers from Time Warner
for a cool £370 million.
This moves TalkTalk to become the third largest ISP in the UK behind NTL/Telewest
(2.9m) and BT (2.2) with 1.5 million of it's new customers already connected to
broadband.
Not much will change for ex-AOL customers in the short term, with the AOL name
being kept along with it's charging structure, even AOL's management and
infrastructure will be unchanged.
Under the deal the US arm of AOL will continue to manage advertising sales on
AOL UK, and also now on TalkTalk, through a revenue-sharing agreement.
| "The joint development of AOL's already successful audience platform
will bring us new advertising and content revenues in a proven and low
risk manner," |
| Charles Dunstone, chief executive Carphone Warehouse |
Whether this will be the start of the end of TalkTalk's broadband
problems or
the start of more will have to be seen.
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