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NTL & co rebrand, and announce 50Mbps broadband trials
Posted by: eusty on Thursday, November 09, 2006 - 07:00 AM
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Ever since they finally signed the deal back in
April, ntl
Telewest and Virgin Mobile have been hush hush on their new market name.
Now they have revealed that they will collectively been known as Virgin Media
following a re-branding in the first quarter of 2007. Until the re-brand, ntl
Telewest will continue to provide services under its existing brand name and
Virgin Mobile will continue as part of the new Virgin Media group.
It has also committed an additional £5 million in 2006 to improve customer
care for NTL Telewest to being it's customer support to the same levels of that
of Virgin Mobile.
| "Virgin Media will shake up the market by bringing the Virgin
traditions of value-for-money, brilliant customer service and
innovation to the world of entertainment and communications. While
work remains to be done between now and the re-brand, our decision
to announce its name and logo today is a reflection of my confidence
that we're well on the way to creating an organisation that can live
up to this vision by consistently putting the consumer first." |
| Steve Burch, president and chief executive officer, NTL |
Also they have revealed that as well as the trials to provide users with
20Mbps broadband they will be starting further trials to give some lucky
customers a 50Mbps service which will start in November 2006.
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