It seems that NTL can't get enough of merging with other companies, first it was Telewest, then Virgin, and now it's looking to merge with broadcaster ITV.

Talks have been held between the two parties, but ITV call the idea of a merger "highly tentative" with many thinking it is a step too far for NTL. The cableco admits to talks with the troubled broadcaster, but raising the estimated £4.4 billion market price may prove it's downfall as NTL only reported yesterday that its quarterly loss increased to £96 million from £52 million due to the charges need to finance the Telewest and Virgin deals.

Idle talk or serious bid? Watch this space.