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ITV expand local broadband TV
Posted by: eusty on Wednesday, December 20, 2006 - 08:00 AM
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ITV is to expand its local online TV service (www.itvlocal.tv)
early in 2007 due to the success of it's deal with broadband television provider
Narrowstep.
Following a successful year-long trial, it will roll out it's service region
by region with new functionality and content. The trial was conducted in the
Meridian region with broadcast local south coast news, weather, stories
and user generated content being available on the platform.
| "We are delighted with the success of the channel and we're
really looking forward to our expanded relationship with ITV. One of
the reasons it's been such a success is because our service has
allowed ITV to focus in on their extraordinary content as well as
making the most from the flexibility of our system." |
| David McCourt, chairman Narrowstep |
Even though the broadcaster has been under pressure to find more
success with it's terrestrial broadcasting, it revealed that turnover from the
digital operations had climbed 40 percent in the 12 months ending December 31.
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