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ITV plans for new broadband portal
Posted by: eusty on Wednesday, January 03, 2007 - 07:43 PM
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ITV has appointed the former Times and Telegraph new media director Annelies
van den Belt to lead the commercial broadcaster's launch of a broadband portal
in 2007.
She will be be responsible for all aspects of commercial and operational
delivery for the broadband site, which is planned to launch in March, and which
will carry all of its best content for viewers to access mostly for free.
ITV plan to spend £20m on the launch of the website and services as it tries
to reduce its reliance on its flagship, but flagging, ITV1 channel for
advertising.
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