Pipex have been using The Hoff to promote it's broadband, now NTL are also pining it's hopes on a Hollywood star.

With the start of it's re-branding underway it has snapped up Pulp Fiction star Uma Thurman as part of the £20m marketing campaign to inform consumers of the changes.

The changes which they are hoping customers will notice are those related to NTL's reputation for poor customer service, the telco is keen to to stress that the re-branding is more than just a name change and will instead involve NTL working to improve all operations. These were the very same changes that they were keen to announce after their merger with Telewest, although the company is still seen as one with two-tiers, Telewest still provides the better service and reliability.

Richard Branson has told customers in a letter that the changes are aimed at giving 'the service you deserve'.