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Madasafish see 30% migration increase
Posted by: eusty on Wednesday, March 14, 2007 - 04:48 PM
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It seems that the recent change in Ofcom's Migration rules is having some
effect in the number of users changing ISPs.
Madasafish Broadband has reported a 30 percent increase in the number of
customers switching to their service since the change in regulations on
Valentines day. This is true even though they had previously been signed up to
the voluntary scheme before the regulation change, so it seems that the new
customers were with an ISP wouldn't issue a Migrations Authorisation Code (MAC)
to customers wanting to switch to an alternative supplier.
| "It’s becoming clear under the new rules that ISPs which
consistently ignore satisfaction levels and provide poor customer
service are now being punished as consumers vote with their mouse –
so to speak – and switch to better performing providers. We applaud
Ofcom’s decision to enforce the MAC scheme as it gives broadband
users the ability to change providers easily. ISPs with poor levels
of customer satisfaction were typically not providing MAC codes, or
even charging for them, because they had most to lose." |
| Matthew Henton Head of Marketing, Madasafish |
Good news indeed!
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