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ITV broadband goes local
Posted by: eusty on Thursday, April 19, 2007 - 01:05 PM
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ITV Local London,
the broadband TV service for the capital has launched London Life with 39 TV
channels which is one for every London borough plus all the Home Counties.
The aim is to offer local TV service via broadband that reflects the lives of
people where they live, and the channels will showcase the work of local factual
film and documentary makers.
Programmes will be varied in content, with shows like Knife Lewisham which will
show the reality of knife crime in the borough, to programmes like Two Sugars
which follows a group of Kilburn pensioners as they learn hip-hop dance moves!!
| "This is the quality end of User Generated Content. We've been
approaching film schools, community groups and local councils for
weeks to gather films for the launch and we've all been really
impressed by the range and creativity of some of the work." |
| Nick Haworth ITV Local London Channels Manager |
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