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Users turn off to VoD
Posted by: eusty on Wednesday, May 16, 2007 - 11:09 AM
Media

Few Internet users watch full-length video on demand, with the the main problem of poor Internet performance as one of the reasons, according to new research.

Most though would watch reliable TV on their computers, according to an independent YouGov survey of 2,400 UK Internet users by CacheLogic, 85 percent of have never downloaded a a full-length TV programme or movie. The main responses to the survey when asked "What would need to be addressed for you to view or download more?" were "speed of download" and "reliability", although 65 percent would be interested in a service which actually does as it says on the tin.

"These results challenge conventional isdom that widespread consumer acceptance of video on demand is dependant on seamless integration into living room TV sets.  Consumers are clearly ready to use their PCs to watch TV shows and movies. We just need to provide the content quickly and efficiently."
Andrew Parker CacheLogic Chief Technical Officer

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