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Users turn off to VoD
Posted by: eusty on Wednesday, May 16, 2007 - 11:09 AM
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Few Internet users watch full-length video on demand, with the the main
problem of poor Internet performance as one of the reasons, according to new
research. Most though would watch reliable TV on their computers, according to
an independent YouGov survey of 2,400 UK Internet users by CacheLogic, 85
percent of have never downloaded a a full-length
TV programme or movie. The main responses to the survey when asked "What would
need to be addressed for you to view or download more?" were "speed of download"
and "reliability", although 65 percent would be interested in a service which
actually does as it says on the tin.
| "These results challenge conventional isdom that widespread consumer
acceptance of video on demand is dependant on seamless integration into
living room TV sets. Consumers are clearly ready to use their PCs to
watch TV shows and movies. We just need to provide the content quickly and
efficiently." |
| Andrew Parker CacheLogic Chief Technical Officer |
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