Virgin Media have landed in hot water after complaining about rival Sky Broadband.

Advertising Standards Authority (ASA) has ordered Virgin not to run the two adverts which appeared in the national press again after they rules they made "misleading" claims.

Virgin had originally complained about a Sky broadband advert, but this dew attention to it's own advert which compared the Sky and Virgin packages. The ASA said these were unfair as Virgin had compared it's 2Mbps service with Sky's 8Mbps and "Because Sky's 2Mbps broadband service was a more comparable service to Virgin's advertised 2Mbps service than Sky's 8Mbps broadband service, the comparison was unfair and likely to mislead," said the ASA.

Virgin also came under fire for claiming that Sky's broadband speeds were dependent on where a customer lived in relation to Sky's unbundled telephone exchanges.