Pipex has announced new broadband packages today and are scrapping the old 'unlimited' tag in favour of clear and transparent download limits.

The ISP is looking to be “honest and straight forward to customers� by giving customers fixed download limits rather than applying a Fair Usage Policy, which to most users is a grey area as these limits are not usually published.

As before the packages come in Mini, Midi, Max and Pro and have the same up to 8Mbps download speeds, with download limits at 2GB, 10GB, 30GB and  100GB respectively. Prices range from £9.99 a month for the mini, which Pipex claim is suitable for 70 per cent of its customers to £39.99 for the Pro. Mini and Midi customers receive a free modem but can upgrade to the wireless router that Max and Pro customers get for an additional £30. All packages can be topped up with extra download allowance for £3 per extra 3GB.

An interesting point is that these packages come with a 30 money-back guarantee which allows customers to cancel without any charges if they are unhappy with the service.