Almost half of all broadband users are being ripped off by service providers according to a survey by The Money Supermarket.

The phrase 'up to' has been a source of great controversy over the last few months with potential broadband speeds rising ever higher and higher, but for most users these are just a dream. The problem is that advertisers still feature the maximum speed in their advertisements.

The survey reveals 44 per cent actually get the half of the speed that they signed up for or less, and have called on regulator, Ofcom, to try to make adverts realistic. It has already made ISP's include the 'up to' phrase in advertisements, but there seems a need to make things more obvious.

Ofcom though say that they are in discussions with six broadband providers are "already looking closely at this issue" and say that they also have "expressed our concern to the Advertising Standards Authority and we're talking to the industry".