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Virgin and Sky at it again
Posted by: eusty on Tuesday, November 20, 2007 - 08:55 AM
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Virgin Media has been rapped by the Advertising Standards Authority (ASA) for
the second time in less than a month for making false claims about its broadband
service.
The claims were reported to the ASA by, as you would guess, BSkyB who said
that the claimed "Superfast" speed could only be achieved in optimal
conditions and also members of the public questioned the "unlimited
downloads" claim of the advert.
The campaign featured TV, Radio and Internet ads which said that Virgin Media
offers "Superfast 10Mb broadband - with unlimited downloads" .The ASA
upheld the complaints as Virgin itself admitted that the maximum speeds could
not be achieved at peak times, and the telco said that the infamous 'up to'
quote had been omitted due to an oversight.
Stay tuned for next weeks Virgin vs Sky advert war.....
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