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Video-on-demand on the up
Posted by: eusty on Wednesday, January 16, 2008 - 07:15 AM
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The BBC has said that 3.5 million programmes have been watched but over a
million viewers since its iPlayer was launched on Christmas Day. Although the
player has had a turbulent past it seems the decision to offer a streaming
service has paid off as only just under 400,000 programmes were actually
downloaded eight times less than streamed.
Users watched on average 25 minutes of programming with the usual shows most
watched on TV also coming out top, Doctor Who, Eastenders and Extras being a few
of the top shows.
"Typically, people who use the BBC iPlayer are spending nearly
half an hour a day watching streams of their favourite programmes,
suggesting that it looks set to revolutionise the way BBC television
programmes are viewed in the UK,"
"It is also encouraging to see that nearly half of all programmes
streamed or downloaded are placed outside the top 50, demonstrating
how on-demand services can bring niche programming to a wider
audience," |
| Ashley Highfield Director of BBC Future Media and
Technology |
The figures seem to echo a Tiscali TV Trends report which says that 64 per
cent of viewers believe the schedules restrict their viewing too much. The
reasons for downloading content are catching up on a missed programme (58 per
cent), flexibility (49 per cent) and overcoming schedule clashes (39 per cent).
It also revealed that 62 per cent watched the content on their TV's rather
than using a PC.
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