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Be slapped on wrist
Posted by: eusty on Wednesday, January 30, 2008 - 08:31 AM
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Be Broadband has been slapped on the wrist by the Advertising Standards
Authority's (ASA) code of conduct for breaching it's rules. The problem
occurred when a member of public saw an advert punting a 24Mbps connection for
£14 per month with a capped usage near the end of September, on a
social-networking website, but then found out that the offer had been
discontinued at the end of August.
To be fair to Be, they said that the ad was placed by a media agency and did
not have direct control over it's placement, by the ASA said this was still
misleading and withheld the complaint.
| "Because the product had been withdrawn at the end of August, we
considered that the ad was misleading. We considered that it was Be's
responsibility to ensure that product changes were communicated promptly
to online media-buying agencies," |
| ASA ruling |
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