This week we have seen the larger broadband providers such as BT, BskyB and Orange, release their results from the last quarter of 2007.

While Virgin and Tiscali have yet to post their results the figures revealed can show the trends in the marketplace and where things are going in the industry.

BT proudly announced that it retained its title of the 'UK’s biggest broadband supplier' after gaining the largest amount of new connections at the end of the year. This allowed it to have a 35 percent share of all new broadband connections, the extra 177,000 new punters swelled it's number of customers to 4.25 million and netted it a very nice £1.46bn promptly overtaking rival Virgin Media.

BskyB, or just Sky to most of us, also saw rapid growth seeing an extra 260,000 new faces giving it an increase of 28 percent, this allows it to become the UK’s fastest growing broadband provider. The figure of 47 percent for the number of customers who take another service from them shows that it's bundling strategy must be working, this is an increase of 17 percent on last year.

With the good news for some there has to be losers and Orange reported disappointing results. Although they added 75,000 new subscribers they also lost another 4,000 between October and December. This growth for a provider 1,138,000 customers will surely disappoint the board.

Speaking on the trends in the industry Ciaron Dunne, from comparison site  Broadband Genie, commented.