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Freeserve evolves
Posted by: AndyJenkins on Thursday, April 08, 2004 - 06:24 PM
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It's been rumoured for a while, and finally the adverts are appearing - Freeserve is being rebranded into it's parent company Wanadoo.
Adverts are appearing in the three expected places, Online, TV and newspapers, and will be staged in 3 phases - "Hippy", "Haircut" and "Shaving" (no - we're not joking!).
Coincidently, as this article is being written an advert on satellite TV channel, Sky News, has just screened. Freeserve's adverts have never been, what one could call "traditional" - and this new campaign from ITTraffic.com certainly follows the trend.
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