| "Today's announcement proves our commitment to delivering the
best possible value broadband to our customers and to as wide an
audience as possible." "BT is now extremely hard to beat in terms of combined service and
value. For example, BT Broadband Basic is now cheaper than a number of
our major rivals and extremely competitive against other entry level
broadband products."
"Now, for just a few pounds more than a dial-up service, customers can
enjoy the benefits of surfing and email at ten times the speed, whilst
freeing up their phone line to make and receive calls."
"But what really sets BT?s Broadband Family apart from the competition
is the unique combination of speed, choice, content, and service. Speed,
in that all our products offer full broadband (512k and above). Choice,
in that we have a full range of products to meet different customer
needs. Content and service, in that BT Broadband Basic and BT Broadband
give customers the freedom to surf the web and create a personal
internet experience, and our full service BT Yahoo! Broadband service
with multiple email addresses, virus protection, personalised music
station, parental controls, junk mail protection, evolving applications
and content. Plus BT Communicator with Yahoo! Messenger combining
voice services over the web with Yahoo!'s instant messaging service that
can be used with any of these products. And all with the reassuring back
up of BT's extensive service organisation."
"Today's price cut and our recent announcement to extend broadband
coverage to 99.6 % of the UK by August 2005, shows BT's commitment to
bringing broadband technology within reach of even more UK consumers,
helping us play our part in making Broadband Britain a reality."
"And with over one million Retail broadband customers already, BT is
fast becoming 'The ASDL provider of choice' in the UK." |
