It seems ISP's are entering into the football market, first PlusNet, and now Pipex have signed a deal reportedly worth to sponsor Fulham for the next two years.

This will put the ISP's logo on the team's home and away shirts from the beginning of the 2005/06 season. Its name will also be emblazoned across the roof of the stadium, which is conveniently positioned right under the Heathrow flight path.
As well as commercial opportunities such as perimeter advertising boards and corporate hospitality, the tie-up will make Pipex the club's exclusive broadband services partner.