Freeserve are now offering a simple try ADSL for one month trial, and if you are not happy at the end of it, you will simply return all the hardware and get that months £27.99 fee refunded. Setup & hardware is free. According to Freeserve this saves £49.99.

This offer allows the user to test broadband out or 30 days at no cost.

The only stipulation is that it's not available to users who have been a Freeserve broadband customer in the last 6 months.
Hopefully this is the just start and many more ISP's will follow Freeserve's lead.

Research shows that once connected to broadband most users would want to continue, but this latest offering from Freeserve gives subscribers an opportunity to try ADSL out without any ties.