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MTV go into downloads
Posted by: eusty on Wednesday, December 14, 2005 - 07:30 AM
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MTV Networks is set to launch a digital music to go head to head with rivals
such as itunes.
The strangely named service is set to launch next year service next year, and
will be called URGE (someone must know why!). It will provide users with up to 2
million songs to download.
Built on Microsoft technology using Microsoft's Windows Media Audio
(WMA) format it will also feature DRM to stop downloaders sharing songs.
One problem is that by using Microsoft technology it will be incompatible with
Apple computers and even iPods, which is strange as iPods represent around 75%
of the digital player market, and Apple's iTunes accounts for around 80%
of the licensed music download market.
| "With our new service, we will be able to satisfy music lovers'
urges for all things music. In many ways, URGE will serve as a
'psychic concierge', introducing fans to new artists and helping
them to develop a deeper connection to old favorites," |
| Van Toffler, MTV Networks' Music Group |
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