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Customer satisfaction falls
Posted by: eusty on Thursday, December 28, 2006 - 12:16 PM
Broadband [General]

A report by price comparison service uSwitch.com into broadband customer satisfaction shows that the old adage is true 'you do get what you pay for'.

Overall customer satisfaction has fallen by nine percent, from 86 percent to 77 percent in the last six months,with falling prices and 'free' broadband offers being touted as the problem.
In the last ten months the average price of a broadband connection has fallen by 17.5 percent, with many large companies such as TalkTalk and Orange starting to bring the 'free' products on stream.

The problem is highlighted by the fact that both of the ISPs score miserably on satisfaction levels, with one in three customers unhappy with the service they provide. One twist is that although TalkTalk are right at the bottom for customer service, technical support, quality of connection and ease of use, they are at the top for giving value for money. It seems that the majority of users are willing to put up with bad service, if the price is right.

Virgin.net customers are the happiest of the major ISPs with 85 percent of it's customers being satisfied with the overall level of service.

"Customer service is vitally important to our brand. We aim to deliver a robust product and good speeds - it's not just about price. 95 per cent of customer calls are answered and issues are often resolved through one call. We research our customer base and offering free services such as remote assistance makes them feel valued and takes the heat out of our call centre,"
Jonathan Watson, marketing communications manager, Virgin.net,

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