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Toucan remove 'unlimited' term

Posted by: eusty on Friday, March 16, 2007 - 08:11 AM

Broadband ISP Toucan ,part of the Pipex group, has decided to remove the words 'unlimited downloads' from its website and hopes this will prompt others to follow suit.

This is after price comparison and switching service uSwitch said that over 9 million customers are at risk of having their service limited, suspended or even terminated because of believing they had no download limit.

"We are impressed to see Toucan taking such immediate action in response to our report. We hope that other broadband companies will follow their example and review their marketing materials, to eradicate consumer confusion on this issue."
"There is no getting around it - a broadband service should not be classed as 'unlimited' when there are restrictions to usage. We will continue to put pressure on both the industry and the ASA until this issue is addressed. In the meantime, we urge consumers to be aware of their broadband usage to make sure they are not caught out. "

Steve Weller Head of Communications Services, uSwitch

Although this is good news, customers really need to be informed of what a Fair Usage Policy applied by many ISPs actually means in practice.

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