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Watchdog poll blasted
Posted by: eusty on Friday, March 23, 2007 - 08:45 AM
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You would think that having three of your brands in the top four in a
poll of the
best ISPs would be a good thing.
But Brightview, parent company of Madasafish, Global Internet and
Waitrose.com has criticised the BBC for its handling of survey information
during it's recent Watchdog programme. The problem is that the programme focused
on the actual number of votes rather than the percentage of happy customers,
this meant that BT was quoted as receiving the most amount of positive votes,
even though they had the third highest number of unhappy customers.
"Basing the programme’s results on volume of voters was the supreme
example of the BBC’s ineptitude at managing a very important survey on
broadband providers. As Britain’s leading consumer affairs programme, it
is Watchdog’s duty to inform the consumer, but by telling viewers that the
“best” provider of broadband also features as one of the worst, it only
confused the issue and failed to make use of some valuable consumer data."
"The BBC’s ridiculous handling of the survey did nothing to reflect
customer opinion, and misled consumers into believing that a provider
which achieved a customer satisfaction significantly below average is the
best.""This fact was completely overlooked on the programme in favour
of larger suppliers. Consumers have the right to know about smaller
broadband companies that are providing excellent customer service, and by
simply concentrating on number of voters, the BBC has made a mockery of
its own survey and denied viewers the most important information
gathered." |
| David Laurie, CEO, Brightview |
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