Virgin Media is going back to it's ntl:telewest roots after decinding it can't complete with BSkyB.

Acting chief executive Neil Berkett, in charge after the departure of Steve Burch a couple of months ago, has said that the company will forces on broadband rather than trying to take on the satellite provider in the media stakes.

He thinks that rather than providing total broadband TV services customers will be tempted by services such as video on demand that require fast broadband, which can be provided by their cable connections.
Virgin has been trialling broadband with speeds up to 50Mbps which is over twice as fast as BT ADSL2+ and six times the maximum standard ADSL connections can provide. It hopes to provide a similar service to the BBC iPlayer and provide downloadable content, and if it can provide the right kind of content then it will prove to be a winner.

As Mr Berkett says "Despite our technical advantage we are still not really standing out from the crowd,", but it's strange that after it's much hyped move into media it's now decided to do what it did originally and become a broadband cable provider again.