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Virgin and Sky at it again
Posted by: eusty on Tuesday, November 20, 2007 - 08:55 AM
Virgin

Virgin Media has been rapped by the Advertising Standards Authority (ASA) for the second time in less than a month for making false claims about its broadband service.

The claims were reported to the ASA by, as you would guess, BSkyB who said that the claimed "Superfast" speed could only be achieved in optimal conditions and also members of the public questioned the "unlimited downloads" claim of the advert.

The campaign featured TV, Radio and Internet ads which said that Virgin Media offers "Superfast 10Mb broadband - with unlimited downloads" .The ASA upheld the complaints as Virgin itself admitted that the maximum speeds could not be achieved at peak times, and the telco said that the infamous 'up to' quote had been omitted due to an oversight.

Stay tuned for next weeks Virgin vs Sky advert war.....

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