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It looks like someone in BT has been on a Ryanair management training course, by deciding to launch a new "no frills" version, of what was BT Broadband (itself, a "no frills" version of a tradditional ISP (i.e. BT Openworld/Yahoo)).
The price ? Just £19.99 per month (when paying via Direct Debit).
BT are to introduce a new, cheaper version of its existing BT Broadband 512K ADSL service to be called BT "Broadband Basic", and available from the 1st March 2004.
The main features/differences between the existing BT Broadband and the new "basic" product appear to be:
- Mandatory purchase of a BT Voyager 105 Broadband Modem when ordering BT Broadband Basic (£50 inc 2 mirofilters)
- BT Broadband Basic includes a usage allowance of 1 GB data transferred per month
**BT may charge you a one off fee for every month that you transfer in excess of this limit.**
**All helpdesk calls are charged at premium rate.**
The activation fee will be £30 and the monthly line rental will be £20.99 (19.99 if paying my direct debit or BT monthly payment plan) - £8/month less than its existing BT Broadband tariff
It will also possible to change from the standard BT Broadband tariff to the new BT "Broadband Basic" one on payment of a £30 fee
So for £8.month less, you would be giving up the 0800 helpline and you "may" face an additional fee if you go over the 1GB monthly limit. Ideal for lower users or those who need/want to be with a BT ISP but are technically competent.
It may also attract some new customers to ADSL and perhaps even away from other ISP's as BT's new £19.99 price point undercuts many others - if they in turn, don't launch new product offerings.
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