Plusnet have announce a new Broadband Home range of products which have pushed broadband costs even lower.
Rather than following the trend of some ISP's and reducing the connection speed they have gone for a 'full fat' connection with speeds ranging from 512kbps to 2Mbps

Included is the usual PHP, MySQL (etc) webspace, backup local rate dialup and static IP on request. Hardware is available, if needed, ranging for a USB modem to router.

Activation isn't free as some ISP's, it ranges between £58.75 for the annual contract and £70.50 for the monthly, although it can be paid at £5.50 a month over the year, making a total of £74.99.
One downside is metered bandwidth, 1GB on the 512kbps, 2GB on 1Mbps and 4GB on the 2Mbps connection, although extra can be purchased at £1.50 per extra gigabyte.

Hopefully this is 'the start of the end' for the recent reduced speed 'broadband' offerings.