Customers leaving in droves in their plight to find an alternative (and more importantly, cheaper) broadband ISP? Whats an ISP to do ?

Well, as part of a 3 month trial, BTYahoo Broadband seem be offering those subscribers who decide to leave an upgrade to the ISPs 1Mbit product - for the same monthly price as they pay for a 512k connection.

Entitled "Anniversary Speed Regrade", existing subscribers who have been with BTYahoo for 10 months or more who (and this is important for all you lot who fancy just "trying it on") "genuinely" want to cease their BTYahoo Broadband service, could be offered an upgrade to 1Mbit - all for no more pennies that what is paid for a 512k service. Upon taking the regrade, there is a caveat (isn't there always ?) - there is a new 12 month contract in force.

BTYahoo are expecting over 2,000 customers during the 3 month trial period to declare their allegiance to the massive ISP - and take up the offer.