No doubt you've seen it and for most, probably never gave it a second thought, but a BT Broadband TV advert has been taken off air by regulators for its misleading content.

The advert featuring man purchasing light bulbs, cites "Broadband from BT is double the speed and now from £15.99.". Text appearing on the advert further stated "BT Broadband Basic £15.99 a month Direct Debit for 3 months (was £17.99) £17.99 thereafter. Offer ends 02.08.05. New customers only (excludes upgrades) £6 credited to first or second bill after 16.06.05". Unfortunately for BT, two readers took the advert to mean that they could get broadband from BT for a fixed £15.99 for an unlimited time.

If you follow the trend of these adjudications you'll soon realise that the likes of the Advertising Standards Authority often find in favour of Joe Public in these situations, so it will be no surprise then to hear that the ASA have done the same again in this case.

BT are not to show the advert again in its present form.