Be Unlimited has officially announced the launch of the UK's first  24Mbps broadband ADSL2+ product.

The connection uses a Local Loop Unbundled (LLU) line rather than BT's so availability will be limited to those exchanges in which Be have installed their equipment. Another problem is that ADSL2+ is very distance dependant so only users who live close to the exchange will get the full speed, generally those within 1km. Users who can currently receive 2Mbps will be able to get a speed increase by switching to ADSL2+, although those who can only receive 1Mbps or 512Kbps will have to wait for alternative technlogies to increase their speeds. Another advantage of ADSL2+ is that the upstream speed is increase from the 256Kbps of ADSL to 1.3Mbps.

It seems they Be the number 24 as the monthly cost will be £24 the connection also £24, although luckily the minimum contract is 3 months. The connection is marketed as 'unlimited' but as seems to be common with 'unlimted' connections is subject to a fair usage policy (FUP).