A showcase featuring the latest applications of IPTV will be held in Europe next year, days after a report suggests that Broadband TV has failed to capture the hearts of the UK residents so far, despite predictions that figures could reach some 9million IPTV subscribers across Europe within 4 years.

The IPTV World Forum is aimed at the industries supporting the market’s growth from telcos and broadband providers to broadcasters, with presentations from all the big players in the industry such as Andrew Burke, CEO of BT Entertainment Division together with representations from Bulldog, Tiscali, Walt Disney, Siemens & Sony.

Earlier this week a report from Screen Digest suggests that TV delivered over broadband has failed to massively impact the UK market, despite the UK being one of the European countries with the longest history of the technology. Mainly through HomeChoice, the UK currently has around 30,000 IPTV subscribers.

Europe wide however, digital television delivered over the Internet is set to see massive growth with some 8.7 million viewers of IPTV in 2009 from the current figure of around 658,000.