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BBC extend trials
Posted by: eusty on Monday, December 19, 2005 - 07:30 AM
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It may be an extra happy Christmas for the 5,000
trialists of the BBC's integrated Media Player (iMP), as it's announced a
two month extension allowing users to access the service until 28th February.
| "We really want to understand the benefits that iMP can bring to
our audiences. We know that there is likely to be a 'honeymoon'
period of a few weeks, when our participants are likely to use iMP
more often than normal. The data from the extra two months should
really help us to comprehend what users want from the service and
how they are using it. This will be invaluable for us in making our
case to the BBC Board of Governors for a full roll out of iMP." |
| Tony Ageh, BBC Controller, Internet |
Extending the trial over the holiday period means that missing the festive
favourites should not be a problem even if the in-laws pop around.
As part of the weekly 500 programmes available through the service, they will be
able to choose from TV traditions like the Queen's speech or Christmas at Kew,
and seasonal specials of Casualty, Holby, Doctor Who, French and Saunders and My
Family & Other Animals.
Across radio, iMP seasonal goodies will include Radio 3's A Bach at Christmas
and The Goon Show: A Christmas Carol.
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