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The 'free' debate continues
Posted by: eusty on Wednesday, July 19, 2006 - 02:14 PM
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The 'free broadband' debate continues, despite the
Advertising Standards Authority upholding three complaints
against the Carphone Warehouse. The ASA stated
that:-
"...misleading to suggest that the broadband was free when it
involved an 18-month contractual commitment to the Talk3 International (T3I)
calls package".
"We considered this made broadband an intrinsic part of the new T3I calls
package… Although we acknowledged that the price difference of T3I had not
been inflated beyond that of equivalent competitor's call packages we
still considered that the broadband element should not have been described
as 'free'," |
Simple you would have thought, but they will still be advertising it as 'free
broadband'!!
This is because the Carphone Warehouse maintains that, because it
has since adjusted its offer to include 'free broadband' with its Talk3
package, which existed before both Talk3 International and the broadband
offer, it can continue to call it 'free'.
So things continue as normal, just the solicitors get richer...
The ASA also upheld two other complaints, one that it was 'free forever'
as in practice it would become "inclusive after a reasonable period of
time because they would continue to pay £20.99 a month".
Also they have been forced to state "in the actual body copy that the
service is available to 70 percent of UK households", as customers would
not realise they had to be connected to an unbundled exchange to get 'free
broadband'.
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