Free, it's only a four letter word, but is seems to spark of more controversy that if people used the other 'four letter' word.

This time it's not only Talk Talk who are getting blasted, it's BSkyB on the receiving end this time as well.

First off it's NTL on the attack with it's marketing director, James Kydd, calling their offer "hot air" saying that NTL's own deal works out at £162 cheaper than the BSkyB offer for he first year, he said that his company's deal had no installation costs, no BT phone line rental and no connection fee.
To which BSkyB responded "No amount of special offers packed with small print can hide the fact that some NTL customers could save nearly £300 a year by switching to Sky.' Confused yet?

Next comes BT CEO Sir Christopher Bland on the attack saying that the BSkyB would find it "unsustainable to provide free services" and that they would struggle to provide nationwide services via LLU. He has got a point, both BSkyB and Talk Talk cannot compete with BT for coverage, but then they haven't inherited a nationwide network and then been dragging their heels to let competitors in.