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Customer satisfaction falls
Posted by: eusty on Thursday, December 28, 2006 - 12:16 PM
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A report by price comparison service uSwitch.com into broadband customer
satisfaction shows that the old adage is true 'you do get what you pay for'.
Overall customer satisfaction has fallen by nine percent, from 86 percent to
77 percent in the last six months,with falling prices and 'free' broadband
offers being touted as the problem.
In the last ten months the average price of a broadband connection has fallen by
17.5 percent, with many large companies such as TalkTalk and Orange starting to
bring the 'free' products on stream.
The problem is highlighted by the fact that both of the ISPs score miserably
on satisfaction levels, with one in three customers unhappy with the service
they provide. One twist is that although TalkTalk are right at the bottom for
customer service, technical support, quality of connection and ease of use, they
are at the top for giving value for money. It seems that the majority of users
are willing to put up with bad service, if the price is right.
Virgin.net customers are the happiest of the major ISPs with 85 percent of
it's customers being satisfied with the overall level of service.
| "Customer service is vitally important to our brand. We aim to
deliver a robust product and good speeds - it's not just about
price. 95 per cent of customer calls are answered and issues are
often resolved through one call. We research our customer base and
offering free services such as remote assistance makes them feel
valued and takes the heat out of our call centre," |
| Jonathan Watson, marketing communications manager,
Virgin.net, |
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