ThinkBroadband have rumoured that BSkyB are to launch a new broadband service called 'Picnic Broadband'.

It's expected to be a broadband only service which differs from it's existing services in that customers do not have to be tied in to any of it's satellite services.
Connections are most likely to use LLU connections from Easynet, which Sky own and currently use for it's LLU service and be connected via a new Netgear wireless  router.

Although Picnic Broadband seems a strange name for a broadband service it seems that quite a few related domain names have been registered to the same person/company who registered skycast.

Sky as you'd expect wouldn't confirm or deny the rumours, but gave thinkbroadband the following statement.