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Freeserve have today released details of a deal with media delivery specialist Malvern which which could be a sign of an awaited 1Meg service from the ISP.
Freeserve will soon be piloting enhanced delivery of content via both "desktop delivery" and the more traditional streaming nature. The launch of the service will initially be a pilot, limited to a few of the huge advertising partnerships that Freeserve owner Wanadoo have built up.
One issue could be however,the available bandwidth of the broadband customers of Freeserve. With Freeserve, the only currently available package has been the traditional 512kbps one. With the increased bandwidth required to really benefit from the likes of the Malvern deal, customers would be more suited on a 1mb package. Historically, Freeserve have never been far behind BT in releasing an equivilent package, so following our exclusive announcement earlier this month of BT's tripple 1mb product releases. Could Freeserve be about to join the 1mb gang ?
Desktop delivery is something to watch over the possible evolution of broadband technologies from a connection that is predominantly used using "pull" technologies (ie user requests a file and the file is delivered). Instead we could be entering a transitional time where "push" technologies areused for ISPs that concentrate heavily on portal content.
With the likes of BT Yahoo & NTL concentrating heavily on content and providing customised 'dialers' for setting up the connection, the ability to automatically push specific content to subscribers is one that is going to both please and anger customers alike. A few years ago, Personal Video Recorder company TiVo, did a similar tactic with the introduction of the facility for advertisers (in this case the BBC) to pay for TiVo to send a signal for all PVRs to automatically record a program. This caused a few people to complain loudly on a TiVo community website, and the functionality, whilst alledgedly still within TiVo's software has remained dormant ever since.
Malvern have made a name for themselves by providing superior content delivery software to well known brands. Examples of Malverns delivery systems can be seen at the following web sites :
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