AOL have announced that it has secured a series of deals with UK broadcasters to stream UK soccer highlights to it's broadband users.

A deal has been arranged between AOL and BSkyB, Granada & PremiumTV to allow then to show delayed highlights and interviews for the top Premiership teams and those of the lower levels. In all they will have access to 85 of the 92 league teams.

An AOL spokesman said "We were looking for what we knew would be key content to drive broadband subscriptions, and we knew we had to get football this year,"

AOL have been keen to provide content rich facilities to it's broadband users, this month, as reported by UK-Bug, they have provided coverage of the Rugby World Cup.

This is when several reports suggest that rich content is not enough to encourage people to take up broadband services. But the AOL approach is in line with it's dial-up services which have been so successful, maybe they know different?